01 May “First Look: Mona Williams at Mall of America” – Minnesota Monthly
JAHNA PELOQUIN, Minnesota Monthly
Minneapolis clothing boutique Mona Williams has opened its Mall of America location, just in time for Memorial Day weekend. Unlike its original Northeast location, which focused on high-end designer contemporary and vintage resale, the new location spotlights some of the new, European lines that owner Patric Richardson has been slowly adding to the store. The most dominant is Copenhagen’s Baum und Pferdgarten, a line known for its luxe wardrobe staples, premium basics-with-a-twist, and slightly eccentric aesthetic.